Privacy Policy

Effective Date: January 1, 2025 | Last Updated: January 1, 2025

1. Introduction

Travel Smarter Ltd ("we," "our," "us") is committed to protecting your privacy and processing your personal data lawfully under UK GDPR and the Data Protection Act 2018.

2. Information We Collect

You Provide

Name, email, loyalty-programme details, travel preferences, payment details (processed by third parties).

Automatically Collected

Device, browser, IP address, location, usage data, cookies and analytics.

3. How We Use Your Information

  • Deliver and improve the Service
  • Personalise travel recommendations
  • Process payments and transactions
  • Communicate account or security updates
  • Provide customer support
  • Analyse usage to enhance experience
  • Comply with legal obligations

Lawful bases: performance of contract, legitimate interest, consent, and legal duty.

4. Sharing & Disclosure

We do not sell or rent personal data. We share only with:

  • Service providers (under strict contracts)
  • Legal authorities (where required)
  • Business transfers (e.g., merger or acquisition)
  • With your consent when explicitly given

5. Security

We use industry-standard security controls: encryption (in transit and at rest), access controls, audits, staff training, and incident-response protocols.

6. Your Rights (UK GDPR)

You may request to access, rectify, erase, restrict, port, or object to processing of your data, or withdraw consent at any time.

Contact privacy@travel-smarter.com to exercise these rights.

If unsatisfied, you may complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

7. Data Retention

We retain data only as long as needed to provide the Service and comply with legal requirements, after which it is deleted or anonymised.

8. Children's Privacy

Our Service is not intended for individuals under 18. We do not knowingly collect their data.

9. International Transfers

If data is transferred outside the UK or EEA, we apply UK adequacy decisions or Standard Contractual Clauses (SCCs) to protect your rights.

10. Updates

We may update this policy and will notify you of material changes via email or in-app notice.

11. Contact

Travel Smarter Ltd

Suite J, Athene House, 86 The Broadway, Mill Hill, London NW7 3TD

  • 📧 Privacy: privacy@travel-smarter.com
  • 📧 DPO: dpo@travel-smarter.com

Important: By using Travel Smarter, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

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